Gamification And Africa’s Emerging Sports Business Landscape I was one of the speakers at the 3rd African Gaming Expo that took place at the Eko Hotels in Lagos, a few days ago. I attended on the ...

Have you heard of gamification? You may not have, but even so, it is likely that you have encountered it. Gamification is when everyday interactions in nongame contexts, such as shopping, are turned ...

Let’s be honest: getting people’s attention online is no easy feat. With distractions everywhere, marketers are always searching for fresh ways to connect with their audience. One approach that’s ...