standard, criterion, gauge, yardstick, touchstone mean a means of determining what a thing should be. standard applies to any definite rule, principle, or measure established by authority.

We provide insurance, retirement and investment products and services. Work with our team of remarkable people united by compassion and a genuine desire to help others.

The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.

A standard is an authoritative principle or rule that usually implies a model or pattern for guidance, by comparison with which the quantity, excellence, correctness, etc., of other things may be determined: …

A standard is a level of quality or achievement, especially a level that is thought to be acceptable. The standard of professional cricket has never been lower.

The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York, and The Standard Life Insurance Company of New York (White Plains, New …

A standard is an ideal or set of criteria that you use to judge things against. Colleges have certain standards for applicants, like a minimum SAT score or an above average grade point average.

By modern/today's standards, the house is just too small. Their standards are slipping. This book is the standard by which all others must be judged. The movie was a pretty standard romantic comedy. …

A standard is an authoritative principle or rule that usually implies a model or pattern for guidance, by comparison with which the quantity, excellence, correctness, etc., of other things may be determined: …

The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York, and The Standard Life Insurance Company of New York (White Plains, New …